What’s Next for Pebble and The Future of Wearables

Pebble, a hardware technology company based out of Palo Alto, California, is one of the first firms to bring smartwatches to the masses. I must admit that I have a sweet spot for Pebble, since the founder and CEO Eric Migicovsky is a Canadian like myself. To start, let me give you some quick history on Eric. He grew up in Vancouver and moved to Southern Ontario to attend the University of Waterloo in Systems Design Engineering. His first smartwatch prototype was made years ago when he was on exchange at the Netherlands’ Delft industrial school. Since then, Eric made a number of iterations until he launched a Kickstarter campaign in 2012 for Pebble. Pebble, a smartwatch that pushed notifications from your phone onto your wrist, asked for a modest $100,000 in fundraising to help bring the new product to life. By the end of the fundraising campaign on May 18th 2012,  Pebble secured $10.2M – 100 times the ask, with an estimated 85,000 preorders. Pebble went on to hold the title for the most successful fundraising campaign on Kickstarter, until the Coolest Cooler, a modern, updated cooler for the 21st century, beat it last August. So Pebble is super successful now, right? Well yeah, kind of:

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